BACK
ZULUTRADE
ZuluTrade for Copy Trading
MY ROLE
Worked as a team member when I joined there were some features was done. Once joined Finvasia after one 1 week, product manager assigned me a leaders profile pages. After profile pages product manager decided to include me in this project for 3 monhts. I have done competitive analysis of social trading and fintech apps, defining information architecture and user flows, and designing wireframes to high-fidelity UI in Figma.
CONTEXT
Designing for real financial responsibility
ZuluTrade is a global social and copy trading platform that allows users to follow and replicate strategies from experienced traders (“Leaders”).
The platform serves two primary user groups:
Investors (Followers): Users who want to grow wealth by copying trades
Leaders (Traders): Experienced traders sharing strategies
The product operates in a high-risk, data-heavy financial environment, where trust, clarity, and decision confidence are critical. It also integrates with multiple brokers and supports assets like forex, crypto, and stocks.
Name
Last Price / Change
EURUSD
1.17571
Spread 0.7
+0.0256 (0.04%)
USDJPY
148.750
Spread 0.7
+0.0256 (0.04%)
AAPL
255.46
Spread 0.7
+0.0256 (0.04%)
UKX
9,321.71
Spread 0.7
+0.0256 (0.04%)
BTC
112,107.08
Spread 0.7
+0.0256 (0.04%)
CHFUSD
1287.08
Spread 0.7
+0.0256 (0.04%)
Leaders
Community
Markets
Portfolio
1:47
MT4568997
Favourites
Forex
Stocks
Crypto CFD
Indices
Commodities
1:47
Order
Performance
Overview
AAPL
Apple
1.17571
0.09%
Order Type
Market
Limit
Stop
Price
1.17571
Quantity
0.01
Required $64.2
Advance Options
Available Balance
$1000.00
Buy: 3362.00
Sell: 3362.00
Problem
Security introduced
friction in onboarding
Despite strong functionality, the experience presents key usability challenges:
Onboarding friction: Beginners struggle to understand how copy trading works
Decision paralysis: Too many traders and filters without guided recommendations
Mobile usability issues: Dense financial data isn’t optimized for quick decision-making
Core problem:
How might we simplify complex trading decisions while increasing user trust and confidence in a high-risk financial environment?
1:47
Account Verified
Congratulations! Your account with ZuluTrade has been successfully verified.
Choose the account type that you wish to connect
Become a Copier
Become a Leader
I will do it later
Continue
Copying Strategy!
Your copying process is successfully done.
Investment Amount
$500.00
Continue
Allocate Funds
500.00
Available Balance
$1000.00
Trade Size
Fixed
Multiply
20
Reverse Trade Direction
Conditional SL/TP
ZuluGuard Protection
Copy Open Trades
1:47
Davidtrade
T601309
Copy Strategy
STRATEGY
Reframing when security should happen
Focused on reducing decision complexity and building trust through clarity, using progressive disclosure, transparent data, guided decision-making, behavioral nudges, and mobile-first simplification. Key opportunities included simplifying trader discovery, improving onboarding, enhancing risk visibility, and building confidence before copy trading.
SOLUTION
Introducing flexible backup options
Simplified trader discovery by introducing card-based profiles that highlight key metrics like ROI, Risk Score, and Followers, along with visual risk indicators (low to high), enabling faster scanning and comparison.
Allocate Funds
Invested: 2000
0
Available Balance
$1000.00
Trade Size
Fixed
Multiply
20
Reverse Trade Direction
Conditional SL/TP
ZuluGuard Protection
Copy Open Trades
1:47
Davidtrade
T601309
Update Strategy
OUTCOME
Balancing usability and security
The redesigned experience transformed ZuluTrade from a data-heavy trading tool into a guided investment platform by simplifying complex financial decisions, building trust through transparent data visualization, enabling beginners to participate with confidence, and positioning the product as accessible, reliable, and user-centric.
BACK
ZULUTRADE
ZuluTrade for Copy Trading
MY ROLE
Worked as a team member when I joined there were some features was done. Once joined Finvasia after one 1 week, product manager assigned me a leaders profile pages. After profile pages product manager decided to include me in this project for 3 monhts. I have done competitive analysis of social trading and fintech apps, defining information architecture and user flows, and designing wireframes to high-fidelity UI in Figma.
CONTEXT
Designing for real financial responsibility
ZuluTrade is a global social and copy trading platform that allows users to follow and replicate strategies from experienced traders (“Leaders”).
The platform serves two primary user groups:
Investors (Followers): Users who want to grow wealth by copying trades
Leaders (Traders): Experienced traders sharing strategies
The product operates in a high-risk, data-heavy financial environment, where trust, clarity, and decision confidence are critical. It also integrates with multiple brokers and supports assets like forex, crypto, and stocks.
Name
Last Price / Change
EURUSD
1.17571
Spread 0.7
+0.0256 (0.04%)
USDJPY
148.750
Spread 0.7
+0.0256 (0.04%)
AAPL
255.46
Spread 0.7
+0.0256 (0.04%)
UKX
9,321.71
Spread 0.7
+0.0256 (0.04%)
BTC
112,107.08
Spread 0.7
+0.0256 (0.04%)
CHFUSD
1287.08
Spread 0.7
+0.0256 (0.04%)
Leaders
Community
Markets
Portfolio
1:47
MT4568997
Favourites
Forex
Stocks
Crypto CFD
Indices
Commodities
1:47
Order
Performance
Overview
AAPL
Apple
1.17571
0.09%
Order Type
Market
Limit
Stop
Price
1.17571
Quantity
0.01
Required $64.2
Advance Options
Available Balance
$1000.00
Buy: 3362.00
Sell: 3362.00
Problem
Security introduced friction in onboarding
Despite strong functionality, the experience presents key usability challenges:
Onboarding friction: Beginners struggle to understand how copy trading works
Decision paralysis: Too many traders and filters without guided recommendations
Mobile usability issues: Dense financial data isn’t optimized for quick decision-making
Core problem:
How might we simplify complex trading decisions while increasing user trust and confidence in a high-risk financial environment?
1:47
Account Verified
Congratulations! Your account with ZuluTrade has been successfully verified.
Choose the account type that you wish to connect
Become a Copier
Become a Leader
I will do it later
Continue
Copying Strategy!
Your copying process is successfully done.
Investment Amount
$500.00
Continue
Allocate Funds
500.00
Available Balance
$1000.00
Trade Size
Fixed
Multiply
20
Reverse Trade Direction
Conditional SL/TP
ZuluGuard Protection
Copy Open Trades
1:47
Davidtrade
T601309
Copy Strategy
STRATEGY
Reframing when security should happen
Focused on reducing decision complexity and building trust through clarity, using progressive disclosure, transparent data, guided decision-making, behavioral nudges, and mobile-first simplification. Key opportunities included simplifying trader discovery, improving onboarding, enhancing risk visibility, and building confidence before copy trading.
SOLUTION
Introducing flexible backup options
Simplified trader discovery by introducing card-based profiles that highlight key metrics like ROI, Risk Score, and Followers, along with visual risk indicators (low to high), enabling faster scanning and comparison.
Allocate Funds
Invested: 2000
0
Available Balance
$1000.00
Trade Size
Fixed
Multiply
20
Reverse Trade Direction
Conditional SL/TP
ZuluGuard Protection
Copy Open Trades
1:47
Davidtrade
T601309
Update Strategy
OUTCOME
Balancing usability and security
The redesigned experience transformed ZuluTrade from a data-heavy trading tool into a guided investment platform by simplifying complex financial decisions, building trust through transparent data visualization, enabling beginners to participate with confidence, and positioning the product as accessible, reliable, and user-centric.